With over three decades of experience in live events, Toby Milan has built a career around turning ideas into unforgettable experiences. From world-class motorsport events to high-profile exhibitions, Toby’s focus is simple: helping brands stand out, connect with audiences, and achieve measurable results.
From the Nigel Mansell Racing School to the British Touring Car Championship — events that make history.
Professional Journey
Motorsport Foundations
Toby began his career in motorsport, spending 10 years developing both spectator and participatory events. His portfolio includes landmark projects such as the Nigel Mansell Racing School, Ducati Bike School, the Virgin Balloon Festival, and the British Touring Car Championship. Each event combined the thrill of motorsport with precision planning and execution — ensuring world-class delivery for participants, spectators, and sponsors alike.
Exhibition Expertise
Building on this foundation, Toby went on to spend over 25 years advising businesses on how to get the most from exhibitions. From identifying which shows to attend, to designing stands that attract and engage, to creating activation strategies that generate leads, Toby’s advice has helped clients across industries maximise their return on investment.